Continuing with the Best of 2009 Challenge

December 15 Best packaging. Did your headphones come in a sweet case? See a bottle of tea in another country that stood off the shelves?

This prompt is especially relevant because I work at a graphic design firm. We specialize in branding and packaging, so I breathe this stuff day in and day out. I also blog about package design for The Dieline.

Instead of picking “the best,” I’m going to name a few highlights by category. To make life simpler, I’m also limiting the pool to packages that I posted to The Dieline.

Note: one of these packages was designed by the company I work for! In fact, back then I was still involved in account service, so I actually worked on it! Call me silly, but I still get stupidly excited whenever I see one of our packages on shelf. (I can only imagine how magnified that feeling will be when it’s one of my books in a store!)


for Avon

Kate Macleod
for Bloom

Face Boutique

Kahina – Giving Beauty


Cleanup Soap


Coca Cola ’09
ornament bottles


Tropicana orange juice
(later un-redesigned)


Kraft Cheese

Also, I would be remiss if I didn’t thank Angie for constantly emailing me about cool design stuff she sees. Probably 1/3 to 1/2 of what I post to the Dieline should be credited to her. Thanks, Angie-sama!

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